ONLINE MARKETING ADVERTISING STRATEGY
MODUL 1:
- Brands in digital environment
- Long –term & short-term positioning
- Your persona in online environment
- Create your online branding plan
MODUL 2:
- Customer online journey
- Marketing online funnel
- How to digitalise brand experience?
MODUL 3
- Social Media platforms: Facebook, Instagram, LinkedIn, Snapchat
- Best practices
