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Episode I: From Actress to Marketing Professional

Episode I: From Actress to Marketing Professional

KEY TAKEAWAYS

Hi everyone!

My name is Tena and I’ll be your host in the podcast “Make Some Waves”.

For the first episode, I’ve prepared a small interview where I’ll be the guest on the podcast and Tea is going to be the host! I want to give you a sneak peek of how my journey began and what am I planning to do next.

How do I know Tea? We met in 2013 when we were both on Erasmus exchanges in different countries. At the time, we have been a part of the same Croatian student organization, and we wanted to keep making a difference and work on cool projects even while outside of our home country.

“To this day, working with Tena remotely during Erasmus was the most productive, enjoyable experience I have had, and I don’t know anyone who brings more enthusiasm to everything as does Tena.”     – Tea Zavacki

Also, did you know that Tea now has her own business and is helping entrepreneurs and freelancers build profitable and meaningful businesses? The girl is the best! Check her out! https://www.teatime.com.hr/ https://www.instagram.com/teatime.com.hr/?hl=hr https://www.youtube.com/channel/UCVc_ZvNzFt1S2rtfND6_c1w Did I always know I wanted to work in Marketing? No, I definitely did not. I had another dream in mind – acting. I wanted to be a Hollywood actress. My proudest moment with acting was getting accepted to the New York Film Academy. Why economics? I’m going to blame my Mom for this. She always saw me as a marketing professional. I applied to the Faculty of Economics in Zagreb, and later on, my path led me to Marketing. I hate to say it, but Mom was right. Surround yourself with people that motivate you and are driving you to be better. Thanks to those people, I decided to specialise in the Marketing field. Marketing in theory vs in real life – You have to have a theoretical overview of Marketing and its structure. Still, to have efficient marketing in real life, you have to be agile and ready to embrace the change.

“Without the challenges, we cannot grow to our full potential.” – Tena Turčinović

If I have to choose one thing to pursue in my carrier, it would be to work alongside the people with whom I can grow, make mistakes and have a problem-solving mindset. What does it mean to be a Brand? In short, you are the Mom and Dad of the brand you are managing. 😊 As a Brand Manager, you are responsible for creating and implementing long and short-term strategies for your brand. You work alongside different departments like R&D, Sales, Supply Chain, Production and many other departments. In short, you are driving the business that surrounds your brand.

The three greatest lessons that I have learned:

  1. For a business to work and function efficiently, every aspect of the business has to be aligned but the business must also be flexible and ready to adapt to changes.

  2. Responsibility and transparency are the key ingredients to a successful collaboration.

  3. Have fun in everything that you do. It will make the hard times easier, and the good times will become great memories.

From Brand Management to Digital Marketing. Why Digital Marketing? New technologies, new dynamics, new possibilities will grow your business, the fun that you can have while interacting with the online world and many more reasons… Press play on the podcast for more juicy details. All in all, we have a lot of work for us to do. This is an exciting time for anyone that is working in digital marketing! The vision for my website and the podcast “Make Some Waves” My idea is to have a platform where I can explore all the areas that are of great interest for me. In my podcast I want to explore the areas of digital marketing and brand management from a perspective how can companies use those two areas to grow their business. In the long term business can use their influence and resources to help the community. I have always been passionate about finding ways to help the community. In my podcast, I want to give space to individuals, organisations, projects and companies to share their work and the experience to motivate more people to join and help in their community in some way. As you can see, there is more than one area I would like to cover. In many ways, I am still searching for my place in the world. I would like to share my experiences and my knowledge from the very beginning. We will see where that path will take me 😀 Where do I see myself in  5 years? Flying up in the air, but standing firmly with two feet on the ground. Also do not miss the 10 QUICK & EASY WAVES! – Tea’s 10 random questions that she was dying to ask me. Books /Websites/ Reference mentioned in the podcast: Book: “Swim with the Sharks” by Harvey Mackay Book: “Bee Fearless: Dream Like a Kid.” by Mikaila Ulmer Podcast: “What kids can teach us about starting a business with Mikaila Ulmer” in the Marie Forleo podcast Thank you for listening and watching the podcast! I hope you liked it. If you want to reach out to me, give me your feedback of just go for a coffee, click on the link below. Guys have fun and make some waves! With love,

Preporuke

Maria Simurina
Maria Šimurina
Account Executive u Imago Ogilvy

S Tenom sam imala prilike raditi 2 uzastopne godine na Franck čajevima, kategoriji i brandu koji su i meni i njoj bili posebno dragi.
U odnosu Klijent-Agencija, Klijentovo je povjerenje izrazito važno, a to se kod Tene jako osjetilo, što se naravno odrazilo na suradnju i radnu atmosferu na svakom projektu.
Kreativno je promišljanje s velikim povjerenjem prepuštala Agenciji, a svojim znanjem o kategoriji dodatno obogaćivala svaki projekt.
Ono što mi se posebno svidjelo kod Tene je njeno inzisitiranje na izvrsnosti i viskojoj kvaliteti od najmanjeg komunikacijskog materijala sve do koncepata 360′ kampanja.
Ovim joj se putem želim zahvaliti na svim zajedničkim projektima, snimanjima i druženjima te joj zaželjeti puno uspjeha u novim pothvatima!

DARIO-GALINEC
Dario Galinec
CIO

Radio sam s Tenom na nekoliko projekata nakon što je postala voditeljicom digitalnog marketinga. Najvažniji projekt na kojem smo surađivali bio je Franck web shop implementacija, gdje je Tena bili voditelj projekta. Uspjela je savladati veoma kompleksno koordinaciju projekta kroz brojne aktivnosti s internim odjelima (IT, Nabava, Prodaja, Računovodstvo, Marketing, Razvoj …) i eksternim partnerima koji su radili na razvoju funkcionalnosti web shopa, dizajna, provedbe plaćanja itd. Ona je mlada, znatiželjna, ambiciozna, zna što hoće i ne boji se ići za svojim ciljem.

tea-zavacki
Tea Zavački
Poduzetnica i poslovni trener

Imala sam priliku raditi s Tenom u nekoliko navrata, među kojima je „Design thinking“ radionica. Tijekom radionice, razvijali smo rješenja koristeći se „design thinking“ metodologiju i alate kao što su dubinski intervjui, korisničko putovanje i prototip modeliranje. Zbog njezine kreativnosti i proaktivnog pristupa, Tena je bila vrijedan dio tima. Iznad svega, cijenim njezin pozitivan stav i timski duh te dolazi s mojom iskrenom preporukom.

livija-devic
LIVIJA DEVIĆ VULJANIĆ
Marketing Manager

Kao direktorica Marketinga imala sam zadovoljstvo imati Tenu u svom timu kao brend menadžer i kasnije kao voditeljicu digitalnog marketinga. Tena je bila odlična na tim pozicijama, pokazujući visoku razinu produktivnosti i kvalitete rada. Ona posjeduje ultimativni „mi to možemo“ stav kod preuzimanja zadataka s pozitivnom energijom i osmijehom. Njezina vedra osobnost i svestrani pristup radu čini ju odličnim timskim igračem te joj omogućilo efikasnu suradnju s cijelima timom. Ona je proaktivna i inspirativna osoba koja preuzima inicijativu u svom radu te ide van očekivanih parametara njenog posla. Tena ne razmišlja samo „van okvira“ – ne postoji „okvir“ u koji se nju može staviti, obzirom da kontinuirano predlaže nove pristupe i ideje u brzom mijenjajućem tržišnom okruženju.

draga-zulj
DRAGA ŽULJ
Senior Brand Manager

U zadnje dvije godine, imala sam privilegiju raditi i surađivati s Tenom dok je radila na poziciji brend menadžera i voditelja digitalnom marketinga. Profesionalno mogu reći da je Tena odgovorna, pouzdana, veliki radnik i timski igrač koji je uvijek spreman pomoći. Unatoč njenom kratkom radnom iskustvu, s njenim stečenim znanjem ona je uspješno lansirala nekoliko proizvoda, marketinških kampanja, razvijala brend strategije i pomogla u digitalnoj transformaciji kompanije. Ona kontinuirano traži nova znanja i predlaže nove ideje kako maksimizirati marketinške aktivnosti, te kako poduprijeti poslovanja kompanije. Svaki tim ili kompanija će imati benefite od njenih znanja i vještina. Prije svega, Tena je sjajna osoba i dragi prijatelj kojeg bi voljela imati i zadržati u svom životu.