Filip Stipančić: What does it take to start your business?

Filip Stipančić: What does it take to start your business?


Hi everyone!

Today here with us is Filip Stipančić, a passionate entrepreneur, lean startup evangelist, a mentor who is also a workshop facilitator and a practitioner. 

Who is he?

Filip is experienced as a four-time startup founder, he helps companies run innovation and business processes more efficiently.

To help more individuals turn their ideas into action, he co-founded Startup Drill and serves as a mentor in several startup incubators in Europe. He is also a founding board member of the innovation agency Lean Startup Croatia and owner of software implementation and sales consultancy business.


With his strong engineering background, bachelor and master degree in mechanical engineering accompanied by a sound understanding of finance, he served as a leader and manager in the profit and non-profit sector, led international and multicultural teams, experienced B2B and B2C sales and managed multimillion projects.

We talked a lot about

  • the startup scene in Croatia,
  • lean startup methodology,
  • exciting new projects for startups,
  • what does it take to start your own business?


What is lean startup methodology?

The lean startup methodology favours experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.” (Source)

The lean startup methodology is a method of managing and building a business where you are always focused on the value for your customer and how can you eliminate waste from the process so that you build exactly what customers want.

“Throughout the process, you are applying this methodology to assume, to test, then to learn to form the tests and assume again. You are always focused on Needs of your customers, to learn how can you bring new value to the table” – Filip S.

What is TeamUp?

TeamUp is a platform and an online event that brings together startups that are at the beginning of the development path and are looking for their co-founders, first collaborators and employees, and individuals looking for their place on the team.

During this interactive event, participants will be able to hear the story of the development of a successful startup company. In the further course of events, startups will present their projects and individuals will have the opportunity to get in direct contact with them through startup networking.


At Lean Startup Croatia we believe innovation is the centre of economic prosperity. ” – Filip S.


Also, do not miss the QUICK & EASY WAVES! – Random questions that I was dying to ask Filip!

Websites/ Reference mentioned in the podcast:

Website: https://leanstartup.hr/

Facebook page: https://www.facebook.com/watch/leanstartupcroatia/

Filip Stipančić LinkedIn Profile: https://www.linkedin.com/in/filipstipancic/


You can listen to the podcast on Spotify, Google Podcasts, Apple Podcast, Anchor, Breaker, Overcast and Radio Public.

Thank you for listening and watching the podcast! I hope you liked it.

If you want to reach out to me, give me your feedback or just go for a coffee, click on the link below.

Guys have fun and make some waves!

With love,



Maria Simurina
Maria Šimurina
Account Executive at Imago Ogilvy

I had the opportunity to work with Tena for two straight years on the Franck tea category, a category and the brand that was especially dear to her and me.
In the Client-Agency relationship, the Client’s trust is crucial, and I could sense that with Tena, which of course reflected on the cooperation and working atmosphere on each project.
She left the creative thinking to the Agency with great confidence, and with her knowledge of the category, she further enriched each project.

What I especially loved about Tena was her emphasis on excellence and high quality, from the smallest communication material, all the way to the 360 ‘campaign concepts.
I want to thank her for all the joint projects, late production hours and gatherings and I wish her much success on her new journey!

Dario Galinec

I worked with Tena on several projects after she was appointed responsible for digital marketing in Franck. The most important was Franck webshop implementation, where she was the project leader. Tena manages to get along with pretty complex project coordination on a number of activities through all internal organizational units (IT, Supply Chain, Sales, Accounting, …) as well as with external partners working on webshop functionalities, design, payment execution etc. She is young, curious, ambitious, knows what she wants and not afraid to pursue it.

Tea Zavački
Entrepreneur and Business Coach

I had the opportunity to work with Tena on a few occasions, among others, as a part of a design thinking workshop. During the workshop, we developed a solution applying design thinking methodology and tools such as in-depth interviews, customer journeys, and prototyping. Because of her creativity and proactive approach, Tena has been a valuable part of the team. Above all, I value her positive attitude and team spirit, and she comes with my heartfelt recommendation.

Marketing Manager

As Marketing Director, I had a pleasure to have Tena in my team as a Brand Manager and afterwards Digital Manager. Tena has excelled in these roles, exhibiting high levels of productivity and work quality. She possesses the ultimate “can do” attitude while taking on all tasks with positive energy and a smile. Her upbeat personality and engaging personal style enable her to interact effectively with the whole team as a great team player. Proactive and inspirational, she takes the initiative to go beyond the expected parameters of her job.
Tena is not only out of box thinker- there is no box to put her in as continuously suggesting new approaches and ideas to implement in fast-changing market environment.

Senior Brand Manager

In the last two years, I had a great privilege to work and cooperate with Tena while she was a brand manager as well as a digital manager in Franck. Professionally I can say that Tena is a responsible, reliable, hard-working colleague and great team player always ready to help. Despite her short work experience, with her acquire knowledge, she successfully launched several products, campaigns, helped in setting up of brand strategies and in the digital transformation of the company. She is continuously seeking new knowledge and proposes new ideas on how to maximize promotional activities as well as how to improve the business in general. Any team or company can benefit from her knowledge and skills. But above all that Tena is a great person and dear friend that I would like to have and keep in my life.