„Fight with elegance and smile“
They say it is never too late to follow your dreams. I strongly believe that is true. I have always had many dreams and never enough time (or so it seemed).
The desire to achieve all my goals and aspirations prompted me to become very effective in their realisation.
Today, I help companies and brands achieve their business goals through online media platforms with a straightforward strategic approach.
How did it all start?
My first big dream was acting, where I enjoyed immersing myself in various worlds, roles, lives of people from colourful stories. From theatrical boards, all the way to the invitation to the New York Film Academy.
Lesson no. 1: It is ok to close one chapter and to start a new one
When the time came, I enrolled in economics and continued to build a career in Marketing. Studying something that is not your passion can be very confusing, sometimes frustrating, but in the end, it was also a great lesson.
Lesson no. 2 : Even in an area you do not like, you can find your passion
As a Brand Manager, I had the opportunity to create brands from the very beginning, participate in various types of projects and see how the business works from the original idea to its realisation and then ultimately to sales and marketing.
After more than three years, a new spark of curiosity towards digital marketing appeared. As the Head of Digital Marketing (in a leading Croatian company), my goal was to create new forms of digital user experience with brands.
Today I have the opportunity to work as a Client Solution Manager in a company that is a partner for various social media platforms. My goal is to help brands grow and develop on these platforms.
Lesson no. 3: It is OK to have more interest and want more
They say time flies when you are having fun…
One of my greatest wishes came true. The one you are reading about right now. I wanted to create an online platform that I would have liked to have created about ten years ago. A platform that will help people take the first steps towards their dreams.
If you also want to start realising your ideas, and you do not know where to start, the podcast “Make Some Waves” is a great first step. Click the link below, and listen to the experiences of others, and find useful tips on how to start realising your idea.
I am looking forward to the new projects that we will do together!
I’m honoured to become a part of the team at the Faculty of Economics and Business in Zagreb (EFZG) as an external associate at professional graduate study program “Digital Marketing”. I’ll be teaching a course on Analytic tools in Digital Marketing.
Speaker at faculties EFZG & VERN & Events
Lecturer at Mirakul: LinkedIn B2B Marketing
I had the opportunity to work with Tena for two straight years on the Franck tea category, a category and the brand that was especially dear to her and me.
In the Client-Agency relationship, the Client’s trust is crucial, and I could sense that with Tena, which of course reflected on the cooperation and working atmosphere on each project.
She left the creative thinking to the Agency with great confidence, and with her knowledge of the category, she further enriched each project.
What I especially loved about Tena was her emphasis on excellence and high quality, from the smallest communication material, all the way to the 360 ‘campaign concepts.
I want to thank her for all the joint projects, late production hours and gatherings and I wish her much success on her new journey!
I worked with Tena on several projects after she was appointed responsible for digital marketing in Franck. The most important was Franck webshop implementation, where she was the project leader. Tena manages to get along with pretty complex project coordination on a number of activities through all internal organizational units (IT, Supply Chain, Sales, Accounting, …) as well as with external partners working on webshop functionalities, design, payment execution etc. She is young, curious, ambitious, knows what she wants and not afraid to pursue it.
I had the opportunity to work with Tena on a few occasions, among others, as a part of a design thinking workshop. During the workshop, we developed a solution applying design thinking methodology and tools such as in-depth interviews, customer journeys, and prototyping. Because of her creativity and proactive approach, Tena has been a valuable part of the team. Above all, I value her positive attitude and team spirit, and she comes with my heartfelt recommendation.
As Marketing Director, I had a pleasure to have Tena in my team as a Brand Manager and afterwards Digital Manager. Tena has excelled in these roles, exhibiting high levels of productivity and work quality. She possesses the ultimate “can do” attitude while taking on all tasks with positive energy and a smile. Her upbeat personality and engaging personal style enable her to interact effectively with the whole team as a great team player. Proactive and inspirational, she takes the initiative to go beyond the expected parameters of her job.
Tena is not only out of box thinker- there is no box to put her in as continuously suggesting new approaches and ideas to implement in fast-changing market environment.
In the last two years, I had a great privilege to work and cooperate with Tena while she was a brand manager as well as a digital manager in Franck. Professionally I can say that Tena is a responsible, reliable, hard-working colleague and great team player always ready to help. Despite her short work experience, with her acquire knowledge, she successfully launched several products, campaigns, helped in setting up of brand strategies and in the digital transformation of the company. She is continuously seeking new knowledge and proposes new ideas on how to maximize promotional activities as well as how to improve the business in general. Any team or company can benefit from her knowledge and skills. But above all that Tena is a great person and dear friend that I would like to have and keep in my life.
